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Conversion Path Optimization
UX/UI Design
Effective design doesn’t just inform — it converts. CTAs must be positioned and styled to dominate the user’s focus, otherwise traffic doesn’t translate to action.
Challenge
In several layouts, CTAs competed with secondary elements such as sidebars, links, or icons. The analysis aimed to determine whether call-to-action buttons received enough visual priority to drive conversions.
Results
Some CTAs captured less than 20% of attention while secondary links absorbed disproportionate focus. Recommendations included simplifying link structures, rebalancing color contrast, and repositioning CTAs higher in the hierarchy.
