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Content Hierarchy
Web Design
A strong layout delivers information in a sequence that mirrors business goals — headline, benefits, proof, and conversion. Poor hierarchy can bury critical content.
Challenge
The objective was to determine whether users naturally scanned information in the intended order or if attention drifted to secondary elements.
Results
Attention often gravitated toward imagery and secondary copy, leaving key benefit statements under-viewed. Recommendations included reordering sections, simplifying copy blocks, and increasing emphasis on social proof near CTAs.
